![]() What type of photo should you post? Post a professional photo of yourself. People are much more likely to contact you if they can put a face with a name. Without a photo, it’s as if you don’t exist and this will make it harder to gain credibility with those that you want to engage. The heart of social media is about people-centric networking. Photo – Adding a LinkedIn profile picture makes you 7 times more likely to be viewed by someone. ![]() We will focus on the 10 most important parts of creating a good Sales Professional profile. ![]() You will refer to this keyword list as you complete the various sections of your profile. If you were your potential client and were searching in LinkedIn, what would you be searching for? Think about your expertise, your product, and your market and come up with a list of 5-10 keywords. Optimizing your LinkedIn profile has a big impact on social selling with LinkedIn and starts with knowing the keywords potential clients use to find people who do what you do. ![]() So your objective is to set up and optimize your profile so that someone, like a potential prospect, will choose your profile from several search results. You want to attract attention to your profile, which means you want your profile to come up high on the first page of search results for related keywords on LinkedIn when others are searching for someone with expertise that you can provide. Your profile is a snapshot of the brand you are sharing with the world - the public facing summary of who you are, what you represent, your professional history, and your areas of expertise. This is the first part of our video series that will help you develop your professional social networking skills so that you can turn LinkedIn into an essential lead generation tool. ![]()
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